Atelier 17
- Category
- Hair Studio
- Location
- Warsaw, Poland
- Year
- 2026
- Status
- Concept
A studio concept for a hair salon on Powiśle that takes one client at a time. Fashion-magazine restraint: a hairline serif, a stone ground and black-and-white photography.
Services
- Art Direction
- Web Design
A studio concept: names, prices and photographs are illustrative.
Design details
Typography
Italiana at display sizes, Manrope for everything a client needs to read.
Imagery
A 1953 archive photograph of a salon mirror sets the mood until the studio is shot.
Layout
Asymmetric halves, the photograph always taller than the text beside it.
On the phone
Designed as its own composition at 390 pixels, not a shrunken desktop: the first screen still answers what, where and when.
The task
Beauty sites tend to be pink, busy and full of offers. This salon sells time and attention.
The door number became the identity, set huge and pale behind the name, with services priced plainly underneath.
